Building the brand and product story as first marketing hire. Now leading the team and creative DOOH consulting for client campaigns — turning technology into vibrant storytelling. hygh.tech ↗
01Shaped the growth to one of Germany's top-3 DOOH platforms
02Leading the marketing team, product launches & brand campaigns
03Consulting client brands on creative DOOH campaigns
SELECTED CLIENT WORK
Nø Cosmetics @ HYGH Network3D DOOH — SONY CENTER BERLIN · PRODUCT LAUNCH
YoustheticsCASE 02
Creative strategist and growth partner for medical aesthetics. From tone of voice to hands-on content creation, the work positions the clinic as a trustworthy practice — a clear differentiation in a category where credibility decides. Premium storytelling and performance go hand in hand, turning attention into clients. yousthetics.de ↗
Creative Strategy · Content System · Performance Marketing
MEDICAL AESTHETICS
ROLE & IMPACT
01Premium content creation — editorial, UGC & animation
02AI-enhanced content system, built to scale
03Meta campaigns engineered for client acquisition
Klub KalinskiCASE 03
Brand Identity · Product Design · E-Commerce
FOUNDER PROJECT
Built from scratch.
An interior label built single-handedly — the product, the photos, the online shop. What began as a love for tiled objects is now a small brand with a life of its own.
I'm genuinely curious about visual and verbal communication — how it impacts, what gives a brand meaning and how it creates real value with people in a new digital ecosystem. Not the short-lived hype, the part that lasts.
